As a business owner, you know that storefront signage is one of the most critical investments you can make. Customers see your signage when entering your store, so creating an unforgettable first impression is key. But with so many choices available it can be challenging knowing exactly how much budget for such signs – in this guide we break down their cost so you can make an informed decision.
Before discussing storefront signage costs, let’s first define what a storefront sign is. A storefront sign refers to any sign attached or located near the front of a building that faces onto a public street, including any mounted signs on buildings or freestanding signs such as window graphics. They play an essential role in drawing customers in and building your brand.
1. Factors Affecting Storefront Signage Cost
Numerous elements can have an effect on the cost of storefront signage, such as size, materials used, design complexity, installation method and location. A larger sign made of more costly materials will typically cost more than smaller and simpler signs; similarly intricate designs often come at a premium.
2. Types of Storefront Signs
There are numerous storefront sign options available to businesses today, each offering different costs and benefits. Some examples are:
a. Channel letter signs: These signs feature illuminated individual letters or shapes that illuminate from within, providing high visibility that can be customized to match any brand identity.
b. Pylon Signs: Pylon signs are freestanding signs commonly used by businesses located off major roads or highways. They tend to be large and highly visible.
c. Monument Signs: Monument signs are low-to-the-ground signs made from stone or brick that provide a classic or upscale aesthetic for businesses. They’re ideal for companies wanting a timeless appearance.
d. Window Graphics: Window graphics offer an affordable way for businesses to add branding and promotions to their storefront windows.
3. Storefront Signage Cost
So, how much do storefront signs cost? There is no one-size-fits-all answer as the cost varies based on many variables such as sign type, size, materials used for design complexity and installation method.
As an approximate guideline, signage costs can range anywhere from $5000 to $50000 with an average cost between $2000 and $3000. Channel letter signs tend to be the most expensive with costs between $3000 to $5000 while Pylon signs typically fall in between the prices range of $3000-4000; monument signs can range between $1000-3000 while window graphics typically cost $500-1k.
Consider These Factors When Selecting a Store front Sign
It is crucial that when choosing a storefront sign for your business, several key considerations must be kept in mind to make the optimal choice and investment decision. Here are a few factors you should keep in mind when making this important investment:
a. Branding: Your storefront sign should showcase the essence and spirit of your brand.
b. Visibility: Your sign should be easily seen from a distance and distinguish itself from nearby competitors.
c. Durability: Your sign should be constructed from high-grade materials that can withstand adverse weather conditions and will last several years.
d. Local Sign Regulations: Some cities or municipalities impose specific regulations regarding storefront signs, such as size and placement requirements.
4. Strategies to Get the Best Value From Storefront Signs
When it comes to finding the best storefront signs deals, here are a few things to keep in mind: 1. Shop around and compare prices across vendors until you find the optimal one 2. Consider ordering in bulk as many vendors provide discounts for larger orders 3. Finally, utilize professional installers as these can often find better pricing on materials and labor that could save money in the long run
Storefront signs are an indispensable element of any successful business and can make an instantaneous first impression. But their cost can differ widely depending on size, material composition, design complexity, installation method and installation time; in general a traditional sign typically ranges between $100-$1,000 while illuminated and digital signs costing between $500 and $5,000 are typically best value options. When searching for deals on storefront signs it pays to shop around multiple vendors before purchasing in bulk from one installer or using professional installers as much as possible.
