Color is one of the primary elements of outdoor signage, serving to attract attention, convey information, and set an atmosphere. When selecting colors for an outdoor sign it’s essential to consider several key factors:

The location of your sign: In highly trafficked areas, use bolder hues to draw the eye while in more tranquil places you can choose subdued hues for greater effect.

The Time of day: If your sign will be visible during both daytime and nighttime conditions, select colors that can be seen under both lighting conditions.

The type of business you are advertising: Certain colors tend to be associated with certain industries more strongly; red is commonly associated with restaurants while green tends to represent environmental businesses.

The Best Colors for Outdoor Signs

There are certain colors generally considered ideal for outdoor signs. They should be eye-catching yet easy to read; examples of such are bright hues such as:

  • Red is a very attention-grabbing color. It is often used to convey urgency or excitement.
  • Yellow is another very eye-catching color. It is often used to convey happiness or optimism.
  • Blue is a calming color that can create a sense of trust or security.
  • Green is a natural color that can be associated with health, growth, and freshness.
  • White is a bright and neutral color that can be used to create a sense of openness or cleanliness.

Color Combinations for Outdoor Signs

When selecting colors for an outdoor sign, it’s essential to think carefully about how you want it to appear overall. Contrasting colors can create a striking sign while complementary ones provide more of a sophisticated appearance. Some effective combinations for outdoor signs may include:

  • Red and white. This is a classic color combination that is sure to get attention.
  • Yellow and black. This is another eye-catching color combination that is often used for advertising.
  • Blue and green. This is a calming color combination that can create a sense of peace and tranquility.
  • White and silver. This is a sophisticated color combination that can be used to create a modern and elegant look.
  • Black and gold. This is a luxurious color combination that can be used to create a high-end look.

Tips for Selecting Colors for Outdoor Signage

Keep these key tips in mind when choosing colors for an outdoor sign:  Make use of eye-catching hues in busy locations by opting for vibrant shades to draw the eye to your sign and stand out. In this way, brighter hues will draw more people’s attention than less striking options will.

  • Use bright colors to grab attention. If your sign is located in a busy area, you will need to use brighter colors to stand out from the crowd.
  • Use contrasting colors to create a bold look. If you want your sign to be eye-catching, use contrasting colors.
  • Use complementary colors to create a more subtle look. If you want your sign to be more sophisticated, use complementary colors.
  • Consider the time of day when choosing colors. If your sign will be visible during the day and at night, you will need to choose colors that are visible in both conditions.
  • Consider the type of business you are advertising when choosing colors. Some colors are more associated with certain types of businesses than others.

Color is an integral component of outdoor signage. When selecting colors for an outdoor sign, it is essential to take into account its location, time of day and type of business you are advertising before selecting eye-catching and effective signs. By following these tips you can select colors for outdoor signs that stand out and create eye-catching signs.