Businesses that wish to make their mark and draw more customers typically choose channel letter signs or lighted signage that could be customized to reflect their company’s image. Contrary to other types of signage, channel letters are unique and come with the capability to light up from various angles so that they stand out.

The Channel Letter signs are custom-designed 3D letters that allow them to stand out and attract the attention of those who pass by. If you’re creative and imaginative, channel letters are designed to represent your company’s name, and can help increase the amount of traffic that comes to your shop front. Signs are the very first thing visitors get when walking through. It is essential to pick the channel letters that catch the attention of passers-by.

Outdoor signage that is well-designed and effective serves at least three main functions display information, draw customers, and improve the image of the brand. Channel letter signs accomplish all of this and more. It’s a great choice of signage for business owners as well as sign makers.

If you’re thinking about using this type of sign, then you’re on the right path. Below are some of the advantages you’ll gain from this distinctive and powerful signboard.

Cost-effective and Cheapest Way to Advertise Your Company

Channel letters, from simple to custom-designed LED-illuminated designs can draw thousands of potential and regular customers. Signs on the premises can encourage customers to visit your business if they are placed within a reasonable distance. Contrary to radio and television the signs on site can promote your brand by re-inserting it in their minds. All at less than the price for traditional mediums!

It’s not surprising that shopping centers, as well as big brands and even churches, use the same type of signage for their exteriors. You don’t need to replace it or maintain it regularly.

Prices vary according to the type of material used, however, they tend to be reasonable due to competition between sign manufacturers. If you don’t have any contacts who are in the industry, make sure you only work with trustworthy companies that can ensure top-quality outcomes.

Utilizing LEDs instead of neon could cost you a few dollars. LED, however, more cost-effective and environment-friendly. This is also true when the use of aluminum instead of steel. Aluminum isn’t rusty and can last for a long time.

Aesthetically Appealing Design to Boost Brand Image                  

Logos and signs on the outside do more than just convey the message. They also contain intangible elements that form the branding. Are your signs welcoming and welcoming? Does it look too serious to be attracted by the wrong people?

The good thing is that you can match your channel lettering to your branding. Based on your specific business requirements here’s a variety of alternatives to choose from when you’re customizing your signs:

Environmentally Friendly and Efficient Energy Use

Utilizing channel letters for your outside sign is among the most effective ways to help green your business. It’s simple, quick, and inexpensive. Sign makers are particularly promoting using LED lights over traditional options such as fluorescent or neon. It is less energy-intensive and is greener due to the absence of mercury or lead. Additionally, LED-illuminated signs use low voltage transformers and have the longest life of 100,000 hours.

The green benefits of using LED as the primary source of light can be a benefit when applying for a commercial permit.

Are you ready to improve your shop front and grow your business’s visibility by using Channel letters signs?  A reputable professional to create your sign is a great starting point. Contact Store Sign Express for your signage needs.